Conventional online advertising methods such as banner ads and pop-ups have worked for publishers for years, but with the new emerging, restless and highly visual online environment, these methods are a thing of the past.
For today’s insightful and informed publisher, In-Image advertising is on the rise. In-Image advertising can be described as a form of contextual advertising that associates images on a web page with related advertisements.
This technology is provided by several companies, but today we would like to talk about the leading In-Image solution, Imonomy. Imonomy’s platform empowers publishers, advertisers and networks to captivate their audiences on the most compelling parts of sites, the editorial images.
Imonomy was founded in 2012 by Oren Dror and Amit Halawa-Alon, two entrepreneurs who developed a semantic engine at Yedda, a startup acquired by AOL.
At Yedda, Oren and Amit came to realize that images have an incredible power to connect online audiences in meaningful and engaging ways. This insight led them to develop a platform that uses images to better engage audiences while increasing revenue for publishers.
Imonomy: a quick insight
The Imonomy platform maximizes publisher revenue by generating incremental revenue in addition to current publisher monetization tools. Thus, using the platform allows publishers to generate an additional revenue stream without changing their current ad layout. According to their site, publishers using the platform generally increase their revenue by about 15%-20%.
What we especially like about Imonomy is their unique take on the online advertising world. The company strongly believes that the only way to succeed in the online industry is to build solutions that meet the needs of all three key stakeholders in the market: publishers, advertisers and users. Their technology achieves this by delivering high CPMs and CTRs, while at the same time providing users with high-quality advertising experiences. You can read more about their philosophy here.
How does Imonomy work?
Let’s start with the basics of what the platform does:
1) Imonomy’s platform reads the layout of a web page and finds the images on the page. Then programmatic ads are dynamically placed on those images.
2) Using an algorithm that combines semantic, behavioral and big data analytics, their platform ensures those ads are relevant to consumers.
3) Once a publisher integrates its technology, the platform automatically optimizes the value of each impression using real-time bidding (RTB), header bidding, and real-time big data analytics.
More visual? To better understand the service, watch this video:
Brand safety. Imonomy uses real-time detection technology and a team of ad auditors to ensure ad quality.
Dynamic Visibility. The platform optimizes ad placement by automatically moving ads to the highest-visibility images on each web page.
Mobile oriented. Imonomy’s ads offer a quality cross-platform experience and work especially well on mobile.
How to get started
Imonomy is a user-friendly service and offers one-step integration. You can get started by going to www.Imonomy.com and clicking the “Start Now” button. After a simple registration process, you can easily integrate it with your website. The integration works well with WordPress, Blogger and HTML/JS websites.
Imonomy is an effective monetization platform that provides relevant, visible, and non-intrusive ads. The company works with more than 400 top publishers and reaches more than 22 billion impressions daily in more than 20 countries. It boasts a large number of clients and partners, including The Independent, AOL, Epoch Times, OpenX, Smaato, and many more.
More resources to learn about Imonomy
You can learn more about Imonomy by visiting their blog and Facebook page, or by downloading one of their eBooks.